Sustaining innovation versus disruptive innovation when we were discussing categories in my committee, we should not have been asking if there is a difference between innovation or disruption the real question is “what is the difference between sustaining technologies and disruptive technologies. People are sometimes confused about the difference between innovation and disruption it's not exactly black and white, but there are real distinctions, and it's not just splitting hairs. In this book, christensen identified the differences between sustaining and disruptive technologies he discussed how the pace of progress in business (1997) however, disruptive technologies have the ability to cause radical journal of technology education vol 24 no 2, spring 2013-97. Technology has two categories, disruptive and sustaining these terms were coined by clayton m christensen of the harvard business school, in his 1997 best-selling book pradipta explains the differences between these two categories lucidly, in this article, exclusively for different truths. Differences between early adopters of disruptive and sustaining innovations☆ ronny reinhardt⁎, sebastian gurtner1 technische universität dresden, department of business and economics, chair for entrepreneurship and innovation, 01062 dresden, germany.
It is rare that a technology or product is inherently sustaining or disruptive and when new technology is developed, disruption theory does not dictate what managers should do. Disruptive innovation disruptive innovation, a term of art coined by clayton christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors. Disruptive innovation vs sustaining innovation october 6, 2014 / in markets & people / 3 comments the definition of these 2 terms is radically different and the type of companies that have good chances to succeed in each of these is well, very different as well. – the technology is put to an expected use (disruptive innovation) – new improvements (sustaining innovation) so it gets very confusing once you try to classify historically.
The right categorization is between what he called a sustaining technology and a disruptive technology and the way that you distinguish between these two is by. A hybrid is a combination of the new, disruptive technology with the old technology and represents a sustaining innovation relative to the old technology for example. Similarly, no difference between sustaining and disruptive innovations with regard to the relationship between involvement and knowledge exists more involved consumers are more curious about the product class and are more likely to attempt to acquire further knowledge ( goldsmith et al, 2006 , park and moon, 2003 .
Disruptive innovation (or technology) is a software, system or device that disrupts the way we use technology in our industry—replacing existing technology and creating a new market demand common examples in hit include things like smartphones and tablets, which may one day redefine our delivery of care. The difference between sustaining innovation and disruptive innovation openviewventure startups pine for the sustaining innovation of enterprises, while the enterprises yearn for a little. And that incremental or sustaining innovation was the ugly ducklingi had also assumed that disruptive was always about new or breakthrough technology far from it sustaining innovations are important when organizations try to serve their cash cows better. Clarifying innovation: four zones of innovation and clayton christensen shows the difference between “sustaining” and “disruptive and high market impact in fact, while the technology progress remains low, the market impact is low as well as the disruptive technology advances, so is the market impact its just a tough task, but. Reinhardt and gurtner conducted a quantitative confirmatory factor analysis, which included data from 849 participants on differences between early adopters of disruptive and sustaining.
Questioning the concept of a disruptive technology, haxell (2012) questions how such technologies get named and framed, pointing out that this is a positioned and retrospective act   technology, being a form of social relationship, [ citation needed ] always evolves. As opposed to disruptive technology, sustaining technology relies on incremental improvements and innovations to an already established technology sustaining innovations or technologies do not create new markets but rather evolve existing ones with a better value, allowing the firms to compete against each other's sustaining improvements. 1 what is the difference between sustaining and disruptive technology a disruptive technology is a new way of doing things that initially does not meet the needs of existing customers they tend to open new markets and destroy old ones. The term disruptive technologies was coined by clayton m christensen and introduced in his 1995 article disruptive the term disruptive technology with disruptive innovation because he recognized that few technologies are intrinsically disruptive or sustaining in character as for the difference between high technology and low.
Sustaining innovations are typically innovations in technology, whereas disruptive innovations change entire markets for example, the automobile was a revolutionary technological innovation, but it was not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The difference between sustaining and disruptive innovation is commonly misunderstood by many in business the main differentiation that i make is that sustaining innovation comes from listening. A sustaining innovation is an incremental innovation that enables or sustains an existing product a disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value netw. The difference between sustaining and disruptive innovation is commonly misunderstood by many in business the main differentiation that i make is that sustaining innovation comes from listening to the needs of customers in the existing market and creating products that satisfy their predicted needs for the future.
This paper analyzes a special type of technology evolution, referred to in the literature as disruptive technology vs sustaining technology in general, “old” products based on sustaining technology are perceived to be superior to the “new” ones based on disruptive technology however, the. As we have seen, the classification of an innovation as disruptive (as contrasted to “sustaining”) is based on performance and market-related parameters radical innovation is instead compared to incremental innovation, and is based on the magnitude of improvement in performance and a change in technology. Disruptive versus radical innovations in each case, the incumbents benefited from these non-disruptive, or sustaining innovations the disruption pattern the key point to remember is that disruption is a market/business phenomenon and has little to do with technology per se. Disruptive technology products are typically simpler, more reliable, and cheaper to mass produce -- yet also typically out perform products based on traditional technologies they offer a fantastic value to the retail purchaser, when compared to existing, more expensive to produce, established technology.
The subtle but key difference is that sustaining innovation satisfies customers’ current needs, whereas disruptive technologies and business models evolve to meet customers’ future needs better these two types of innovation are at the core of the innovator’s dilemma.